MASS COMMUNICATION DEFINED:
It is omnipresent. The vehicles of mass communication or the mass media are everywhere. From home, office, and outside, no place has escaped from mass media. It is considered to be intrusive as it easily enters into the private worlds of our homes. It is attractive and alluring. Sometimes we find it excessive and repulsive. Often it is considered to be omnipotent or all-powerful as mass communication of information and images through advertising makes us buy things. Wars have been won through mass communication. Most importantly mass communication shapes public opinion.What then is mass communication? To give a simple definition: Mass communication a process whereby mass produced messages are transmitted to large, anonymous and heterogeneous masses of receivers.By 'mass produced’ we mean putting the content or message of mass communication in a form suitable to be disseminated to large masses of people. This also means that some technological means are used for both producing and transmitting the message.
